EDDM (Every Door Direct Mail) offered by the United States Postal Service allows us to send your mail piece to specific postal routes, neighborhoods or entire zip codes without purchasing a mailing list or using specific addresses. Plus the postage is less than half of the cost of a first class letter. With common sizes like 4.25″ x 11″, 8.5″ x 11″ and 6.25″ x 12″ you can get more information to your recipient than you would be able to with a standard postcard mailing. Great for restaurants sending menus to local residents, realtors targeting specific neighborhoods, people running for town or city office, event planners attracting patrons near their venue, businesses targeting prospects a certain radius around their establishment… you get the idea.
Pros
- No mailing list required
- No postal permit required
- Target specific locations based on carrier routes/zip codes
- Cheaper postage rate than a standard postcard
- Ability to blanket an entire town
- Can target residential addresses only or residential and business addresses
- Mailing print size requirement are like jumbo postcards and bigger is better
We can design, print, help you pick your target routes, complete the forms and deliver the pieces to the post office for you.
Shop Local Campaigns and EDDM
It seems like all you hear about these days are campaigns focused on getting consumers to “Shop Local” or “Buy Local”. If you are a restaurant or a retailer, EDDM can help make certain your community knows who and where you are.